This is your Press Pack

In this section you can find some helpful information on how you should use the #SBS Brand and Theo’s image and name when making the most of your #SBS win as well as two draft press releases that will help you spread the word.

#SBS official winner


1. Use of Theo’s image and name

  1. We are fully supportive of #SBS winners making the most of their wins and we actively encourage you to do so.
  2. However please use Theo’s image and name in a tasteful manner and if you are in doubt please email
  3. Any indication that Theo is actively involved in your business is to be avoided.  

2. Use of the #SBS winners badge

Your personal winners badge (above) is something that you can use as you wish and was designed to sit on your website to show that you are an #SBS Winner.

3. Creation of quotes from Theo

Although we are all for the #SBS winners making the most of the #SBS award please refrain from creating and subsequently using quotes/recommendations that could mislead the public into believing they are Theo’s words.

4. The #SBS Logo

  1. The #SBS logo can be used on your website and marketing materials but please use your best judgement when deciding whether to use the logo or not.

Once again, if in doubt please email


Below you can find two useful press release templates that have been written by our PR team which could help you in securing some local/national coverage regarding your #SBS journey:

The template is for those who have recently been crowned as a new #SBS winner and would like to approach publications and journalists to gain some publicity. 

Good luck!


Media information


>INSERT LOCATION<‐based >INSERT BUSINESS NAME< gets a >Insert Platform you won on< boost from Theo Paphitis

A >INSERT PLACENAME<‐based firm has received a business boost from Retail Entrepreneur Theo Paphitis.   Last week, >INSERT NAME<, owner of >INSERT BUSINESS NAME<, tweeted Theo about >INSERT his/her< business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet or repost by Theo to his over half a million Twitter and Instagram followers.  The weekly initiative, set up by Theo in 2010, now has over 3,500 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted >INSERT NAME’S< message to his over 500,000 Twitter and Instagram followers and as a result, (INSERT BUSINESS WEBSITE ADDRESS) has >INSERT AMOUNT< more followers and extra orders for their [INSERT PRODUCT/S]. They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

>INSERT SBS WINNER NAME< said, “>INSERT OWN QUOTE> For example: “We’ve only been in business a year and I still work out of my garden shed. It is great to have support from Theo because it’s been tough trying to raise our profile and Theo has recognised our hard work and helped spread the word about what we do to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish >INSERT YOUR BUSINESS NAME< every success.”

Anyone looking for a re‐tweet from Theo should tweet on Twitter or do an Instagram post to him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

‐ Ends ‐

Business name, address, phone number and email address goes here.

For further information, photos and product samples, please contact >INSERT NAME< at>INSERT COMPANY< on >INSERT NUMBER/EMAIL<.

For further information about Small Business Sunday please visit

Please note that the copy in bold needs special attention and this is just an example of a 

press story and should be used for guidance only