Founder
My Buzz
With the increase in screen time for both children and adults alike, we all welcome quality screen-free entertainment. Colouring mats by Doodle Dat are reusable placemats with unique designer-led illustrations printed on premium-grade silicone.
Light & portable, they are designed for travel. Each mat folds up small, taking up very little space, and is a great way to entertain the kids on that plane, bus, or car journey. Use them throughout your break, in hotel rooms, in restaurants, and even during grandparents’ visits.
Their designer-illustrated mats offer more than just colouring, they are educational and interactive too. Each with intricate detail to aid concentration, and help train motor skills, and hand-eye coordination. Large mats are available to purchase as a single mat or choose to pair with a set of nontoxic markers. The perfect take-anywhere activity for kids!
My Bio
Hi, I am Nav, mum to 2 and founder of Erda Ally. A Chartered Accountant by profession, I was sceptical at first to take on the role of SAHM when moving from the UK to Singapore in 2016. Now I’m incredibly grateful for the time I’ve been able to spend with my kids swapping the pressures of month-end, audits, and budgeting for arts and crafts, baking, and event planning!
Founded in 2019 Erdaally was born out of the desire to bring eco-conscious children’s products to the market. With 2 kids myself, I wanted to bring sustainable products to the market that I would want for my family & that would help busy mums. Our best sellers include reusable colouring placemats and silicone toys.
Our first product, which has gone on to become our best seller is our reusable colouring mats under the brand Doodle Dat which are an initiative to reduce paper wastage caused by colouring books. Not only are they a Planet-friendly solution to colouring but their washable & reusable properties allow them to be passed on when the child has outgrown them. When they are no longer usable, as they are made of 100% silicone, they can be recycled and given a second lease on life.
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