Founder
My Buzz
Keppel Leopard Creative is not your typical branding agency ( we very much live up to the Mancunian tagline of "We do things differently around here.") and are specialists in creating brands for female-led business, founders and entrepreneurs.
As a female entrepreneur, I know first-hand the challenges that women face when trying to run their business:
The difficulty to get people to actually believe that, yes, you run a business.
To have your hard work and expertise valued instead of being pushed towards "exposure".
To have people download your freebies, but not pay for your services.
(And I know these can all be solved with original brand identities which is what I loooove doing!)
I've loved seeing our past clients win awards, become keynote speakers in their industry, and work with high-street brands.
If you want to know more about us, drop me message! I'm always happy to have a brew!
My Bio
In 2019 I had two (sensible) options. Having just been made redundant at 7 months pregnant my thoughts were:
1) Get another job before my maternity leave.
or
2) Curl up in bed and wait for everything to "blow over".
Or I had a third, wildcard option.
To start a business.
One newborn, a pandemic, and homeschooling later and it's safe to say that the business is not going anywhere!
I've have an unusual journey to self-employment. My main experience is in events where I worked in a large venue in the heart of Manchester for over 8 years, before returning to my creative routes (I have a degree in Animation) to work in High End TV. I've always had an interest in graphics, advertising and marketing and took on Marketing roles within my University Drama Society and for an Oxjam Fundraiser in Bury.
As I've illuded to above I'm a mum of 2, neurodivergent and a fair weather dog owner. I love nothing more than spending time with my family, friends and taking out waaay to many books out of the library (currently I have 8 out!)
My Business Tips
Always start with Strategy!
This is probably my most used tip that I can give anyone who is wanting to create a brand. Strategy is that nitty-gritty, hard thinking conversation with yourself to work out: why you started your business, what do you offer, who is it for, and how do you do it.
But it's also the thing that differentiates you from everyone else in your industry.
Emotions make us Buy
As much as we'd love to say that we made a conscious, informed decision we don't. We all buy with our emotions - whether that's the feeling of status and power when you buy the latest iPhone, or you justify to yourself that yes, you do need that lamp from IKEA, emotions play a massive part in our purchases.
And this is where branding comes into play. It's the human part of your business to make you relatable, engaging, and to create those big emotions in people to make them take action.
My Latest Offers
The Den
You know when you just want a place where people just get it?
Where they get your awesome ambition but also understand that sometimes you can be extra neurospicy to the stage of organised chaos?
Where they understand rabbit holes, speedy brains but are super empathetic and supportive?
All with the focus on growing brilliant, beautiful, unique businesses that work with your awesomeness?
Well that's The Den.
KLC's online community for gorgeous, determined, tenacious, big-thinking members (AKA Leopardesses!) to learn and grow their businesses in a way that works with their ADHD, not against it.
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