Founder
My Bio
It all started with a simple yet frustrating problem: I could never find a decent cup of coffee when we were out walking as a family. Whether we were hiking through the woods, exploring new trails, or just enjoying a day out in the countryside, I was always faced with the same disappointing choice. I could either settle for coffee from a flask, or lug around a jet stove, gas bottle, and a bulky cafetière that took up far too much space in my rucksack. Neither option was ideal, and I knew I wasn’t the only one struggling with this dilemma.
As an automotive engineer and someone who loves spending time outdoors with my family, I couldn’t accept that coffee was something I should have to compromise on. I wanted the same great coffee we enjoyed at home, no matter where our adventures took us. So, I set out to find a solution.
I started experimenting trying different brewing methods, testing gadgets, and figuring out what would work best, not only for our family walks but for work too. I knew I needed something compact, portable, and most importantly, something that didn’t compromise on quality and flavour. After plenty of trial and error (and more than a few setbacks!), I finally found the answer. It was easy to carry, quick to use, and brewed the kind of coffee that tasted just like it did at home.
That’s when The MUD Co. was born. What began as my own frustration turned into a mission: to help families like mine enjoy great coffee, no matter where the trail takes them.
Now, whether we’re hiking up a mountain, walking through the countryside, or just out for a wander, I know we can always enjoy a proper cup of coffee. The MUD Co. isn’t just a product for me; it’s a solution for anyone who believes that great coffee should be part of every adventure with the people you love.
My Business Tips
Solve a real problem.
Start with a genuine pain point — yours or your customers’ — and build your product or service around solving it better than anyone else.
Know your ‘why’.
Your story and mission matter. People connect with purpose as much as product, so make sure you can articulate what drives you.
Start small, test often.
Don’t wait for “perfect.” Launch a minimum viable version, get feedback quickly, and improve iteratively.
Listen to your customers.
The best insights come from the people using your product. Ask questions, watch behaviour, and be ready to adapt.
Focus on value, not just price.
Competing only on price is a race to the bottom. Instead, offer real value — whether through quality, experience, or service.
Build relationships, not just transactions.
Loyal customers and strong partnerships will carry you further than any quick sale.
Don’t ignore the numbers.
Understand your costs, margins, and cash flow. Creativity is crucial, but so is knowing your financial reality.
Take care of yourself.
Your energy and mindset are your biggest assets. Make time for rest, family, and things that keep you motivated.
Keep learning.
Markets change, tools evolve, and competitors adapt. Stay curious and invest in your own growth.
Celebrate progress.
Acknowledge wins — big or small — and share them with your team and supporters. It keeps momentum and morale high.
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