Founder
My Buzz
Calluna & Thyme helps creative small business owners turn their websites into calm, confident sales tools - not stressful DIY projects. With a background in the wedding industry and a passion for thoughtful design, I create strategic websites that help businesses stand out, build trust and book the right clients without needing to hustle harder.
My Bio
I’m Amber, founder of Calluna & Thyme - a Showit website design studio specialising in websites for wedding and creative businesses.
After spending 14 years working inside the wedding industry, I saw a pattern everywhere I looked: incredibly talented creatives undercharging, overworking and missing enquiries, not because they weren’t good at what they did, but because their websites didn’t reflect the quality of their work.
I built Calluna & Thyme to change that.
Today, I design strategic Showit website templates, semi-custom and custom websites, and digital resources that give small business owners clarity, confidence and breathing room. My approach blends design, psychology and real-world industry insight - helping websites work quietly in the background so business owners can focus on doing what they love.
My Business Tips
- Your website isn’t just a brochure - it’s often the first place someone decides whether they trust you. Clarity matters more than perfection.
- Don’t wait until things “calm down” to improve your foundations. Strong systems and a clear online presence actually create breathing room.
- If something feels hard to maintain (your website, content, pricing), that’s often a sign it needs simplifying - not more effort.
- Build your business to support your life, not compete with it. Sustainable growth always wins in the long run.
My Latest Offers
I currently offer strategic Showit website templates, template customisation for creatives who want a high-end website without the custom price, and Mini Website Audits for small business owners who want clarity on what’s working, what’s holding them back and what to focus on next.
Gallery
