For the fifth year running, #SBS Small Business Sunday have partnered with Spring Fair to give our small businesses the chance to win a FREE stand at Europe’s largest trade fair. This year, however, the competition is bigger and better than ever – with the #SBS village hosting 18 stands (and 18 winners), rather than the usual 12!
This invaluable initiative has already helped more than 80 small brands transform their growth journey – securing national and international stockists, major wholesale orders and ongoing mentorship.
Previous winners have seen real, tangible results. Last year alone, Jo Couch Illustration secured a US distribution deal and multiple retail stockists, whilst Handmade by Tinni Paulomi generated nearly 100 high-quality leads and immediate sales. The Bridgefield Candle Company used the opportunity to move from direct-to-consumer into wholesale, describing it as the push needed to scale and grow with confidence. Many others have called the experience “career-boosting” and “a turning point” in their business.
Theo Paphitis – Retail Entrepreneur, TV Dragon and Small Business Champion, said:
“I am thrilled to announce our continued partnership with Spring Fair. In 2027, #SBS in partnership with Hvye will have gifted over 100 small businesses a stand to boost them on their business journeys! Year on year, the SBS x Spring Fair competition gives our winners a brilliant free opportunity to showcase their products, meet new people and grow their businesses. This year, we’ve grown the opportunity even further – offering 18 stands in the #SBS Village. I’m always inspired by the passion and creativity of our winners, and I can’t wait to meet the 2027 cohort.”
Spring Fair Event Director Fay Tranter added: “The #SBS x Spring Fair initiative is a true highlight, helping small brands gain confidence, visibility and meaningful growth.”
Spring Fair 2027 represents a national platform for small businesses and will take place at the NEC Birmingham, bringing together over 40,000 buyers and brands from across the retail industry. For winners, the #SBS Village offers a unique opportunity to gain national exposure, build valuable connections, and take that next step into retail.
#SBS Small Business Sunday have fostered an 8 year partnership with Hyve (Spring Fair’s parent company). The #SBS Village continues to help entrepreneurs turn passion into profitable, sustainable growth and applications are now open. If you’re ready to showcase your products, connect with buyers, and grow your business, this is your moment!
Key dates for #SBS winners who want to be part of this opportunity to exhibit at Spring Fair 2027:
- 24th April – Competition opens
- 21st June – Entries close
- 3rd July – Shortlisted businesses announced
- 10th July – The 18 lucky finalists and winners of a stand at Spring Fair 2027 are announced
Email the #SBS Crew at sbs@tpretailgroup.com for more information and the application process.
