The #SBS Small Business Sunday community is celebrating after being officially shortlisted in The Hustle Awards 2026 in the Outstanding Startup Support category.
The shortlist, announced by Startups Magazine, recognises organisations making a significant impact in supporting new and growing businesses. While #SBS is best known for championing and celebrating small businesses, this recognition marks a special moment for the community itself.
Since its launch in 2010 by Theo Paphitis, #SBS has supported more than 4,500 small businesses across the UK, providing a platform for exposure, networking and growth. Being acknowledged alongside other leading names in the industry highlights the ongoing impact of the initiative and its commitment to the small business community.
The awards ceremony will take place on 9 July in London, bringing together an inspiring group of finalists from across the startup and entrepreneurial ecosystem.
Supporters of #SBS, including past winners and members of the wider community, can also show their support by voting in the Readers’ Choice Award – linked here.
