Little Dreams Consulting is the UK’s first, and only, baby sleep consultancy franchise. Set up by ex-solicitor and mum of 3 Jenna Wilson in July 2016, the brand addresses one of the most crippling yet unsupported issues faced by modern families – parental sleep deprivation. Together with Fay Smith (an ex-mental health social worker) the company franchised in December 2021 and has just offered it’s 9th franchise area.
Backed up by years of experience, Little Dreams Consulting’s solutions are evidence-based and ethical whilst still being practical and outcome-focussed. Little Dreams doesn’t promote traditional “sleep training”. Instead, it uses an evidence-based approach that’s helped over 2,500 families turn overtired tantrums and bedtime battles into a problem of the past.
As a result, with hundreds of only 5* Google reviews throughout the franchise, it has won numerous awards and both founders and members of the British Sleep Society, British Paediatric Sleep Society, and Association of Professional Sleep Consultants.
Jenna says “I set up Little Dreams Consulting in 2016 and run it around the busy commitments of three lively children. We’ve since grown into a warm and supportive team and also have launched our award-winning franchise. We are so excited to have turned 10 years old, not only surviving but thriving, and we will be holding a party later in the year to celebrate.”


