Boux Avenue – Proudly responsible for ‘glaming up the underground’!

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At Boux Avenue HQ, we are feeling particularly excited about our latest campaign, which is all about feminine beauty in a romantic fairy-tale setting – think gorgeous flowers, pretty pink bikes and of course beautiful lingerie.

In fact, we’re so excited about it, that we thought we’d put it on the side of some London and Manchester taxis and on London Underground billboards too!

The campaign features the fab new Spring collection, which boasts an array of lingerie in pretty subtle colours with lace, as well as some on trend vibrant colour sets – to brighten up a dreary February day.

Keep an eye out for a little touch of Boux Avenue glamour on your daily commute! Never before has the London underground looked so pretty…

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