1. Follow @TheoPaphitis on X, Instagram or LinkedIn.
2. Prepare a short, written business pitch explaining why you and your business deserve to be an #SBS winner.
3. Businesses enter by commenting and tagging Theo Paphitis under his weekly ‘#SBS is Open’ post on X, Instagram and Linkedin between 5.00-7.30 PM every Sunday.
4. Show your personality – use humour and topicality if it feels natural to you.
5. Feel free to add a link or web address on your profile or in your comment. Having a website increases your chances of being noticed.
6. It helps to know the names behind the business. #SBS is for small businesses. The personal touch is liked – business is about people after all!
7. Just post/comment once in each weekly time slot, and if you’re not chosen, don’t despair and try again. Resilience is important as an entrepreneur.
Remember!
Double check your spelling and grammar!
Don’t post or comment repeatedly in the hope you are seen.
Post from your business account. If posting from your personal, make sure you tag your business account.
Don’t get another to post or comment on your behalf or recommend you in the time frame – it does not help, and only the business’s post or comment will be retweeted by Theo, not a recommendation.
Don’t forget the importance of your own website. If it is not functioning, it is of little interest to others. Check your links!
If you don’t win one week, keep trying!
