Theo Paphitis Partners with Industry Leader Google to Empower and Upskill the UK’s Top Small Business Network #SBS Small Business Sunday

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The TV Dragon and Retail Entrepreneur Theo Paphitis’ UK leading small business network, #SBS Small Business Sunday, has partnered with industry leader Google to inspire businesses and entrepreneurs at this year’s free small business event #SBSEvent2024.

Commenting on this exciting new partnership, Retail Entrepreneur and #SBS Creator Theo Paphitis said: “I am thrilled to have Google on board as our Headline Partner for #SBSEvent2024. #SBS Small Business Sunday is all about providing small business owners with a platform to develop and upskill themselves. Having the support of Google, an innovative industry leader, really packs a punch and sends a powerful message of support to the thousands of UK SMEs looking for opportunities to take their business to the next level.  A partnership made in small business Heaven!”

Debbie Weinstein, Vice President of Google and Managing Director of UK & Ireland said: “Digital technologies are truly transformative and can help businesses and individuals across the UK to increase their earnings, boost their productivity and unlock their full potential. As a former business owner, I understand how tough it is to know where to turn to for advice. That’s why we’re delighted to be providing hands-on support as part of our nationwide digital skills drive to help equip more people with invaluable skills that help to create jobs and economic opportunities.”

The #SBSEvent is the annual highlight for thousands of small businesses in the UK, offering a free day out of the office like no other. It is an opportunity to hear from industry experts, engage in workshops and network with like-minded small business owners.   

With over 1,000+ SMEs expected to be in attendance at #SBSEvent2024, this all-new exciting partnership will see Headline Partner Google empower, upskill and provide must-have, AI Powered industry-leading advice to small business owners from all corners of the UK. Discover the full range of resources here 

#SBSEvent2024 will take place in Birmingham on 23rd February 2024, at the ICC in Birmingham. It is the 11th free annual event that Theo Paphitis has hosted for his network of small business winners, since its launch in 2013.

#SBS Small Business Sunday is a free small business community with almost 4,000 winners in – all working together to thrive in the UK’s small business sector, through the support of headline partner Google, and other #SBS partners NatWest, DHL, HP, Spring Fair, FreeAgent, iLaw, Ryman, Robert Dyas, the UK Export Academy and SumUp.


21st November 2023

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#SBS Small Business Sunday, shortened to hashtag #SBS on social media, was created by TV Dragon and Retail Entrepreneur Theo Paphitis in October 2010. It’s a network committed to providing small businesses with free opportunities that help upskill them and take their business to the next level.

Small business owners can enter #SBS every Sunday between 5-7:30pm for free on Twitter or Instagram by following @theopaphitis and tweeting/posting about their business using the hashtag #SBS/ Six new winners are announced every week on Monday at 8pm.

#SBS has since grown to become one of the UK’s leading small business networks, with there now being over 4,000 businesses in the community, offering a free annual event every year attended by over 1,000 UK SMEs.


Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

Google is committed to helping people grow their digital skills, careers, or businesses using technology. Since 2015, Google Digital Garage has provided more than 1 million people in the UK with free digital skills training. We offer training to help people to learn when, where and how it suits them – from bitesize learning on-the-go, online webinars and in-person events, through to Google Career Certificates designed to provide job-ready skills in high-growth, high demand careers. In July we launched a series of new AI first training. Discover the full range of resources available here.


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