Founder
My Buzz
Hi, my business is here to help you feel good in your clothes and do good for the planet. I take the stress out of getting dressed by helping women find their own unique style using sustainable choices (think secondhand gems, pieces you already own and clothes that really feel like you). No fast fashion. No pressure to follow trends. Just feel-good, confidence-boosting outfits that work for your life and your values.
My Bio
I’ve loved secondhand clothes since I was a kid growing up in a tiny Devon village, where the scouts jumble sale was the event of the year! I’d rummage through piles of colourful clothes in the village hall, guided by textures and patterns and head home with a haul for under £2. That early love of treasure-hunting never left me. After nearly 20 years in the corporate world, I finally found my calling—helping other women reconnect with themselves through style and showing them that sustainable fashion doesn’t have to mean beige basics or boring choices.
My Business Tips
1. Start before you’re ready.
Perfection is overrated. Take imperfect action—you’ll learn, grow and improve as you go.
2. Build a business that reflects you.
Let your values lead the way. Whether it’s sustainability, kindness or creativity—bake it into everything you do.
3. Connect with people, not just customers.
Relationships matter. Listen, care and build community. It’s way more powerful than any marketing strategy.
4. Tell your story.
Your journey (yes, even the messy bits) is what sets you apart. People connect with real, not polished.
5. Sustainability starts small.
Big change comes from little, consistent actions. Don’t wait for perfect solutions, just start doing what you can.
6. Say no to what doesn’t align.
If it doesn’t feel right, trust your gut. Boundaries are essential, especially in purpose-led work.
7. Keep joy at the centre.
Whether you’re styling, sorting wardrobes or hosting a clothes swap—let it be fun!
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