Alistair Brownlee, Sara Davies, and Rio Ferdinand all tried our RED-Scue bars at Co Create 2025 at the O2 in London, one of the world’s largest SME and startup competitions. And they loved them!
At the same event, RED-Scue was selected Top 30 for Product Innovation out of 25,000+ startups across Europe.
Since then, Sara Davies and Simon Squibb have continued supporting our posts and mission around everyday energy and fuelling.
The most powerful insight has been our community feedback: “the bars are brilliant”and “they stop that mental overwhelm I can’t find anywhere else.”
This momentum reflects a wider shift: awareness of under-fuelling and energy availability is growing, with real impacts on performance, recovery, health, and daily function.
From elite sport to business and football, RED-Scue is being used across different worlds for the same reason: real, sustained energy for real-life demands.
By making fuelling more accessible and consistent, we’re helping move this conversation forward. Energy needs are for all moments – to fuel our work, travel, recovery, and everyday output.
Our approach is gut-friendly, whole-food nutrition designed to support energy availability and help close the gap between energy demand and intake.
No ultra-processed ingredients. No unnecessary additives. Just simple, real-food fuel for busy lives.
This is about more than performance — it’s about how people live, work, and function every day.
