Marketing is all about consistency and continuity.
Marketing is about having a presence and having your name out there but on a consistent and regular basis. The frequency of posting can vary per social media channel and per your audiences preferences, but being regular is always important regardless.
Marketing content?
What can you write and how can you reuse it? Content can be found online in articles (but never claim it’s your own or copy it) or you can draw on personal experiences. Tell a story too. Include headlines and images and hashtags and keywords. Or you can employ the services of a professional copywriter.
How to use your content?
It is fine to repurpose content or to share it across multiple channels. For example write a 300/400 word blog on a subject for your website and LinkedIn articles. Then take sections of this for newsletter content linking it back to the site, for monthly networking minutes, for social media posts and so on. Not every prospect or customer will follow you/see you on every channel so it isn’t a case of being repetitive and lazy, but it is about drip feeding and covering all bases.
The number of touches a potential customer needs to have before purchasing from you or enquiring with you is growing, so raising your profile and spreading your message across the board can only help with this softly softly selling and promoting process. For the channels to use once you have defined and written your content, read our previous blog.
How can you ensure marketing regularly?
Get organised. Write and schedule posts and content in advance using a common theme each month to underpin all the messages and posts. You can do this at the beginning on the month or week to ensure it gets done. This is how I do it and do it for clients too. This way helps you get organised, it stops the overwhelm, it ensures consistency and that outbound messaging is consistent and regular. You can always add additional posts and content as and when topical or adhoc.
There will also be some experimenting with content and style in the early days. Use a variety of content from sales based to offers and personal to market based. See after some time of doing this what is resonating, then review and adapt. Measure your marketing for the best results.
