Cycle to Work Press Release

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Cliff Pratt Cycles is thrilled to announce it was recently crowned one of the winners of the Theo Paphitis #SBS (Small Business Sunday) award, with the ex-Dragons’ Den star himself re-tweeting their entry to hundreds of thousands of followers. The Hull cycle store now forms part of a dynamic network of small businesses and like-minded organisations, supporting one another in a fantastic online community.

Every week, Theo Paphitis, respected businessman and famous entrepreneur, rewards small businesses that tweet him and describe their businesses in one tweet. The winning tweet in question was intended to promote Cliff Pratt Cycles’ Cycle to Work offering. Many people assume that Cycle to Work vouchers can only be used at government-approved outlets, but the Hull bike shop sought to assure potential customers that they were an accredited member of all the most popular bike schemes – so vouchers of all kinds can be redeemed in the store.

After Mr Paphitis re-tweeted the message and announced Cliff Pratt Cycles’ among this week’s winners, the account gained hundreds of followers, as well as incredible online engagement with previous winners and other small businesses in the area.

A spokesman for Cliff Pratt Cycles says, “We’re thrilled to be a part of the #SBS network created by Mr Paphitis – but we’d also like to reaffirm the message in the winning tweet. Many people wrongly believe that they can only redeem Cycle to Work vouchers at nationwide outlets or big-brand stores. In fact, here at Cliff Pratt Cycles, we’re a member of all the major schemes, including those of other retailers – so whether you’re seeking a nippy road bike or a sturdy folding commuter, you can trade in your vouchers with us for a tax-free bike.”

The spokesman adds, “As part of the #SBS network we’ll do everything we can to help other small businesses in the area, and we’re thrilled to be part of a community that will extend us the same support and assistance.

The Cycle to Work option at Cliff Pratt Cycles can represent substantial savings for the customer. It’s estimated that, depending on the bike chosen by the customer, and the tax band they’re in, savings can be as high as 42% off recommended retail price. Normally, employers allocate between £300 and £1,000 for each bike on a scheme – so a customer purchasing a bike at the higher end of the budget could potential save around £400!

Cliff Pratt Cycles also stock some of the world’s most renowned and respected bicycle brands, from Giant,Castelli Mavic and Fizik Sigma to Felt, Wilier and Pashley. The bike shop is also an authorised Raleigh service dealer and Shimano service centre – both a mark of quality and high standards in the bike industry. Customers can browse high-end bikes, basic repair kits, quality clothing and other crucial equipment like helmets, inner tubes and bike locks.

For more information about Cliff Pratt Cycles or the #SBS award, visit their website:

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