Marketing your company at your first exhibition

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Have you been to an exhibition before? It can be a very daunting experience. We answer some of the hard questions like what should you take with you? How do you deal with enquiries? How do you ensure you come away with more prospective customers, so that you can say your exhibition experience was not a waste of time?

 

Your Space

The first thing you need to do is claim the space allotted to you at the venue as your own. It is quite likely that the space you have been given may seem small, but you may be surprised by what you can do with this space.

Due to the limited space available to you, it is vital that you do not waste any of it. It will depend on the products/services that you are providing, but most will need a large table or desk to have printed material and products on display. Or if the majority of what you are selling will be achieved by just talking to people, you may just need a small standing desk with a few fold-up chairs for your visitors who stay for a longer chat.

 

How to utilise your space

Technology is a great way to display what your company offers. If you have a tablet, laptop or computer this is a great way to display your business. This shows your business is up-to-date.

The most important part of your exhibition stand will be your signage. There is no point having a stand if you don’t tell potential customers what your company is and what you are selling. Signage draws people in that may walk past if they don’t know who and what your company does in a glance.

  • Place a sign on the edge of your display to direct people to you. This doesn’t have to be expensive, as show cards or strut cards can be a low cost solution to draw customers in.
  • Use signage that can serve as a backdrop to your entire stand. It should ideally be placed directly behind, for example banners can be hung on the back of your stand with Velcro. Postersare also another way to create a background to your stand.
  • At the very least, you should have a roller banner, you can always invest in a large exhibition stand, which will provide you with the essentials.
  • Make sure you have flyers, Leaflets and/or business cards at the very least so that your customers have something to take away with them with your contact details on. You must remember that there will be other exhibitors so you don’t what your potential customer forgetting your details.

Display-PanelsThe-Twist

 

Make it worth their while.

Remember to reward people who choose to take interest in your stand with a discount flyer or free gift like magnets or notepads.

Make sure, what ever you decide to give is branded with your company logo. Don’t make people have to ask for the freebies, make sure they are placed on your display table for them to take away.

Your exhibition stand needs to work for you by focusing on attracting visitors to your stand and how to keep them once they are there.

 

For any more advice, or help with designed and printing your display please contact us we are always happy to help.

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