Norfolk based, boutique management consultant firm Akcela and previous #SBS winners, today welcomed Matt Lawley, who will be joining Akcela as a management consultant. Matt will be the lead consultant for all Fast Moving Consumer Goods (FMCG) consultancy projects.
Matt has held many senior positions within the FMCG sector, as well as working with companies from start-up, right through to multinationals on a consultancy basis. Matt has an undergraduate degree from the University of Lincoln in Marketing, as well as an MBA and postgraduate in professional consulting from the UEA.
Akcela director James Adams has worked alongside Matt on previous consultancy engagements, including their work with Tesco CZ. James has expressed his delight in Matt working alongside the business. “Having worked with Matt previously, I am delighted he took us up on the offer to work closer together going forward. Matt embodies what Akcela stands for in the market. He has an excellent history of working at senior management levels, has delivered consultancy projects across the spectrum of businesses and Matt delivers the results. Having Matt work with us doesn’t just help the new clients we will be working with, it also strengthens our offering to existing ones. Matt has a great ability to break complex problems down into their constituent parts, iron out the issues, and put them back together in a way that drives value.”
Speaking of his working relationship with Akcela, Matt outlined his focus and areas he feels he can support clients. “In a post COVID-19 world, now more than ever businesses are looking for external support to ratify their decisions, or define their next moves. Akcela have a great client base of offering support in areas such as segmentation and process redesign. When James and I spoke, and he highlighted the way that Akcela was growing, it was clear that we could build these fundamentals further into the FMCG and food manufacturing arena. It was a great fit.”