Meeting Theo Paphitis – The SBS event 2015

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The day has arrived!

Well it finally feels like we have caught our breath after an incredible day at the Theo Paphitis SBS event on Friday 30th January 2015 at the ICC in Birmingham.

Going to these types of events is never easy when you have three little ones – 5 yr old, 3 yr old and 18 months. But we knew we just had to attend this one as we had won an award and couldn't wait to listen to Theo Paphitis' inspiring talk and meet him in person to receive the award we had won from him.

For those of you who don't know who Theo Paphitis is, apart from being well known for his appearance on Dragon's Den, he is the co-owner of Red Letter Days, chairman of Ryman the Stationer, owner of Robert Dyas and Boux Avenue.

Theo is also a passionate supporter of small businesses. He created the award #SBS in 2010 and says: "I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to tweet and can pitch their 'sell' directly to me."

Sunday is when Theo says he does a lot of his thinking and planning the week ahead. So it is the perfect time for businesses to have a clear idea of who they are and what they want to achieve.

Each Sunday you have the opportunity to tweet Theo a snappy 140 character tweet to grab his attention. We tried for 2 years before we won and he choose us when we tweeted him the following in June 2014:

Theo picked us!

We're on our way!

The SBS event is the yearly event when the new winners get to meet Theo and receive their certificates. It is also a chance to network with the winners from current and previous years and listen to inspirational business owners and Theo himself.

There was no way we could miss this event!! So, with the help of my dad and our wonderful friend Alex we sorted out who could look after our three kiddies and do pick ups/drop offs etc. I also had a broken toe to look after not to mention a 30 week baby bump! So I brought 3 pairs of footwear with me- slippers, UGGs and black shoes (for the photo!)

Leaving for Birmingham



Brrr it's cold- just arrived at The ICC Birmingham


The easy bit was getting here, the hardest bit was walking into a room full of people and knowing so many names… but not knowing their faces! We went straight to the orange juice and water as we were very thirsty after the 3 hour journey- not that long really. For ages it felt like we just stared at name badges hoping to recognise someone. The first person we met was James Kimbley, a specialist in cloud computing and IT support. It was nice to chat to someone and it made us feel more relaxed. James said Aye was the best dressed landscaper that he had seen!


Next we went on a walk around and bumped into Ioan from Slate Wine Racks and Slate Water Features. It was great to meet Ioan as he had won the same week as us. 

Time to take our seat

Waiting patiently for Theo!


Seated and can't wait for the event to start!

Theo's talk

Rather than recount the whole talk- which would be good- but would take a while! I thought it best to write the 3 key points that we picked up from Theo. 


1. Don't be shy in business – never miss an opportunity

2. It's not just about the numbers- it's about passion

3. Shout about your business from the rooftops!


He's here and what a funny and down to earth gentleman he was.

The new SBS website

The new SBS website, made by Metalfrog, was unveiled introducing some new changes and a far greater impact on SEO- which is great for us small businesses! 

Chris from Metalfrog introduces the new website for the SBS winners



No photos of this! haha – Aye and I went straight for the food and even forgot we were meant to be in a photo of Surrey SBS winners!

But here is the photo anyway (funny thing was we were sitting right in front of them, thinking – oh I wonder what they are up to with the flag!) I blame my pregnancy brain and need for food!!


Surrey SBS winners


There was some more time to network at lunch which was great as we met the lovely Kerry and her partner from Papier Bouton and we also got to meet the most local to us #SBS winner Debbie and her son who make beautiful rocking horses: Jolly Rockers


We also got to meet the lovely Kim from Welsh Royal Crystal who has supported us from the very beginning of our time on Twitter. She was quite amazed at Aye's spiky hair!

Selfie time!

Question time with inspirational business owners

We sat with Debbie from Jolly Rockers while the question time session went on. It was nice to have someone to smile with and tweet next to haha!

We sat and listened and just soaked in all the information and tips that the panel had to give- it was truly an inspiring time and we kept whispering to each other every time we came up with a new idea for Ayegardening. Here is a snapshot of what we learnt from the speakers:


1. Judy Naake – St Tropez fake tan
Don't just look at CVs when employing people, sometimes it is good to go with just those you would get on with.

2. Julien Callede from
Very few business ideas will be brand new, take something and do it better.

3. Rob Forkan from Gandy's flip flops
You don't always need a mentor, you know your business the best- you know what works and what doesn't.


The SBS question time panel

It's time to meet Theo!

Then the moment arrived to meet Theo and collect our award. The queue felt like it was going to last all night but we met some lovely people in the queue that we hadn't managed to bump into yet. We met the lovely Sarah from Lilac Dragonfly and Sue from Let Me Learn . Watching Sue's jaw drop when I told her we had a 5yr old, 3yr old, 18 months and another due in 10 weeks, was so funny! She was literally gobsmacked. Sometimes I don't know how we do it all, but we do have a lot of fun in our house and our children know at even such a young age what mummy and daddy do to earn the pennies.

Just before it was our turn to see Theo we met Darren from Sommerville Stone, shame we didn't have longer to chat to him as we hadn't met many landscaping related businesses that day.

In the queue waiting to meet Theo

And then it was our turn.. and my head turned to mush and it felt like talking to someone you already knew, he made us laugh quite a lot and I can't remember why! But it was something to do with me being pregnant and having little kiddies.



A cheeky chap! Theo making a joke about our many children!


Let's get serious now.



We felt like we were walking on air! To be chosen by Theo was enough, but for him to say well done and keep up the good work was the icing on the cake. We felt exhausted from the day, well I definitely did with my broken toe and huge baby bump! So we picked up our goodie bag and made our way to the car park smiling all the way.

Can't believe it! The day was such a dream.

So what's next for Ayegardening in 2015? We have so much planned, but as Theo says growth must be planned so we are trying to grow sensibly and not too fast. The biggest change to this year is that we have taken on a landscape manager who will bring skills of brickwork, hard landscaping and driveway expertise into our business and we look forward to bringing new services to our customers this year thanks to his knowledge and skill. So watch this space!!

Aye and Susan

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