Press releases are a fantastic way for small businesses to gain a similar level of exposure as a much larger corporation. Approximately 80m people get their news online each day and almost two-thirds of journalists use Yahoo or Google to follow the news.
Good press release practices include placing strategically targeted keywords throughout the piece and ensuring it reads like a news piece and not an advertisement. The benefits include improving your website’s search engine ranking (SEO), getting the attention of prominent journalists, positioning yourself as an expert in your niche and attracting customers who are ready to part with their cash.
To find out more information or to discuss how we can help your business further, call us on 0800 612 6643 or fill out the contact form on our website – BRIGHTPIG.COM