#SBS Small Business Sunday winner and copywriter, Matt Drzymala (Indelible Think Copywriting), has had some incredible wins in the past twelve months.
Don’t believe us?
Well, how about this?
In the past twelve months, Matt has landed work with some major brands, including:
- SilentNight: on a project naming their new line of mattresses
- Universal Pictures & Toymonster: a collaboration to write a line of new toys for this summer’s blockbuster movie, Jurassic World: Rebirth
- Swizzels Sweets: renaming product gift boxes and making their product descriptions sound a lot sweeter
- Hampton Court Palace: creating a slogan and writing website copy for their new event, The Big Bahooey
Not bad, but how did he do it?
Well, it’s not a secret he’s keeping to himself.
Matt says, “It’s bonkers, it really is. I can’t quite believe this is happening. What’s it down to? A lot of hard work, but also marketing myself more in a way that showcases how I write things. I went big on my website SEO, and that’s how I landed SilentNight, the Jurassic World Toys campaign and Hampton Court Palace.
The Hampton Court Place job, I thought that email was someone having a laugh. Now my copy is on billboards and posters at train stations and bus stops.
It feels bizarre!
I worked hard on creating pages and content my ideal audience would search for. And it’s worked.”
But what about Swizzels?
“Swizzels was different. I created a feature where I rewrite existing copy by a fun brand that’s not as fun as it should be, but add my fun twist. I tagged them. They saw it. Loved it. Sent me a DM on LinkedIn and – BHAM! – I was writing for them within a few weeks.”
Before these projects, Matt’s biggest client had been Beano.
His ultimate dream client.
A great name on its own, but now he has so many to line up beside it.
It shows that incredible things can happen if you put hard work into your content and market yourself in a way your target audience likes.
We’ll leave Matt with the last word about the future.
“Aardman would be a dream client. I’d happily write Nick Park’s shopping list, even if all that had to write was eggs, milk, cheese and plastercine. Oh, and there’s actually a name missing from the list above because I can’t say it until I’m given permission. A big, bonkers name I’m itching to tell people, but I can’t. Yet. WHAT. A. YEAR!”
