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Former SBS winner, Munchy Play, has been named as one of the most “promising start-ups for 2021” in The Sunday Times. Business commentators, including Emma Jones and Richard Branson, named their businesses to watch for the year ahead, including Munchy Play in the esteemed list.

The innovative children’s tableware, features a built-in track for toy cars and trains, to bring toddlers to the table and help keep them there. It was launched in lockdown earlier this year by entrepreneur Sophia Procter. The playful range is currently available on Amazon, as well as priced £14.50, or £18.99 for a two-pack.

Already this year, Munchy Play has received an ‘Honorary Special Recognition Award’ by the Global Women in Innovation Network (Global WIIN), won Theo Paphitis ‘Small Business Sunday’, and was a finalist in the ‘Children’s Tableware’ category at the Junior Design Awards 2020/2021. It was also named by the Mail Online and Families magazine, as one of the best Christmas gifts of the year.

Munchy Play founder and CEO, Sophia Procter, said: “We are absolutely thrilled to be named as one of the start-up’s to watch in 2021. Theo Paphitis was the first public figure to give us a platform, by selecting us in his SBS programme. From there we have gone from strength-to-strength, and now named as one of the start-ups to watch in The Sunday Times. There is so much goodwill for small businesses at the moment, especially British and female-founded enterprises like ours, for which we’re very grateful."

Munchy Play was three years in development, before launching in July this year. Procter stumbled across the idea, while looking for ways to get her fussy eater toddler to come to the table. Inspired by the results, she set out to create a kids’ tableware range that would excite little ones about dining. After all, the best way to get kids to the table and keep them there is to make it an enjoyable place to be.

Designed for pre-schoolers, there’s high-sides for self-feeding and a non-slip base. Made from polypropylene they are free of; BPA, PVC, and melamine. Best of all, they are manufactured right here in the UK.

You can follow Munchy Play on Twitter, Facebook and Instagram at @munchyplay

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