SEO is now an integral part of almost every MARKETING strategy, no matter how big or small the business. Although some small business owners choose to do their own SEO, there will come a point when it's time to consider outsourcing, and there are many good reasons why.
Once you get to grips with the principles, SEO is actually remarkably simple, however, what never changes is how time consuming it is. As your business grows you'll find it more and more difficult to squeeze in SEO time.
Depending on how seriously you take it, you may also spend time during the week keeping up with SEO BLOGS and discussions to keep abreast of the latest trends. Once you outsource, all this time is freed up to leave you to do what you always set out to – run your business.