I’m over the moon to have been selected as one of the Small Biz 100 for 2023.
Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities.
The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.
On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent boutiques and eateries to small service and b2b based businesses like wholesalers and digital marketers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.
Over the time the campaign has run in the UK it has engaged millions of people each year and seen over billions of pounds spent with small businesses across the UK on Small Business Saturday.
Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on social media platform X (formally Twitter), with the Prime Minister and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.
For 100 days leading up to Small Business Saturday on the 2nd December, one business will be shared on the Small Biz Saturday social media pages. My day is the 20th September.