We’ve got some really exciting news to share 💛
RED-Scue has been selected as one of 8 finalist brands by Santander to pitch as part of their Accelerate programme.
This programme recognises ventures creating real, measurable impact towards a healthier, fairer, and more sustainable future — and we’re incredibly proud to be part of it.
Why this matters
At RED-Scue, we’re focused on something that’s often overlooked, but has a major impact on how people feel, perform, and recover:
low energy availability and chronic underfuelling (REDs or Relative Energy Deficiency in Sport) – a condition where the body does not consistently receive enough energy to support health and performance.
Despite how common it is:
- 74% do not meet carbohydrate recommendations (Kettunen et al., 2021)
- Up to 67% of athletes may experience REDs or low energy availability
- Low carbohydrate availability is a key physiological driver of REDs (William J. Loucks et al., 1998; Hackney et al., 2025)
- Athletes and active peopleunderestimate energy needs by ~500 kcal/day (Singleton et al., 2024)
- Only 11% of female endurance athletes meet energy requirements (Koehler et al., 2016)
This doesn’t just affect performance — it impacts energy, hormones, recovery, injury risk, and long-term health.
As sport and fitness participation continues to grow, fuelling guidance hasn’t kept pace — leaving many people stuck between restriction, confusion, and overcomplicated nutrition approaches.
What we’re building
Our mission is simple:
- Make fuelling simple, practical, and consistent.
- Prevent REDs and chronic underfuelling.
- Shift culture from restriction → performance.
We’re building a new approach to fuelling that focuses on energy availability at its foundation:
- Carb-first, whole-food nutrition to restore energy availability
- Gut-friendly, nutrient-dense products for recovery and consistency
- Practical, on-the-go fuelling solutions for active lives
No extremes. No confusion. No overwhelm.
Just fuelling that actually works in real life.
What’s next
As part of Santander’s Accelerate programme, we’ll be pitching at their Grant Pitching Day on May 12th, where we’ll share our mission and plans to scale RED-Scue further.
This is a big step forward — not just for us, but for the wider shift towards better fuelling education and awareness.
“We’re not just building a product. We’re changing how people fuel — making energy availability a priority, not an afterthought.”
