Founder
My Buzz
I’m Elda, founder of Green Traffic Light® — a UK wellbeing and lifestyle brand built around a simple idea: small, thoughtful moments can make a meaningful difference.
From waterless skincare and candles to self-care gifts and everyday accessories, I create products that encourage mindful living and everyday wellbeing.
But my vision goes beyond products. I’ve also developed HeroLoom® — an interactive educational programme designed for schools, libraries, universities and community organisations, using curiosity, activities and teamwork to encourage food awareness, wellbeing and healthier everyday habits.
My ambition is to grow a business that brings together thoughtful products and meaningful learning experiences, reaching more people and creating opportunities to make a positive difference.
Where You Can Discover Green Traffic Light®
Our products and brand are currently being discovered through selected cultural and community spaces.
Barnsley Museums - Selected Green Traffic Light® products are showcased and available to purchase in-store.
We are looking for B2B or retail stockist opportunities. DM us or get in touch via info@greentrafficlight.com
My Bio
RECOGNISED & CONNECTED
- #SBS Official Winner 2026
- The Inner Circle Awards 2026 - Shortlisted · The Green Pioneer
- The Small Awards 2026 Finalist - New Kid on the Block
- UK Small Business Awards 2026 Shortlisted · Best New Business – Leeds
- Proud to be part of BWB - Buy Women Built Community and to be building a brand with purpose, creativity and heart
- Member of Health Innovation Incubator
- Allergy & Free From Show 2027 Brand Ambassador
Founded by Elda Lima — Food Engineering & Biomedical Science professional with 12+ years across food industry roles, from laboratory and NPD to quality and artwork.
My Business Tips
Start with purpose, learn as you go, and don't wait for everything to be perfect. Build meaningful connections, collaborate with other businesses, and make the most of every opportunity to learn and grow. Be patient with yourself, celebrate the small wins, and keep showing up even when progress feels slow. Building a business is a journey, and consistency, resilience and community can make a real difference.
My Latest Offers
Looking for a thoughtful gift or a little moment of self-care?
Discover Green Traffic Light® — a wellbeing and lifestyle brand bringing together waterless skincare, relaxing bath salts, candles, stationary products and mindful living accessories.
Enjoy 10% off your order and discover thoughtful gifts for yourself or someone special.
From everyday self-care to meaningful gifting, find something that makes you feel good.
Explore the collection and shop online: https://greentrafficlight.com
Small business, thoughtful gifts, everyday wellbeing.
Gallery
