Green Traffic Light®

I’m Elda, founder of Green Traffic Light® — a UK wellbeing and lifestyle brand built around a simple idea: small, thoughtful moments can make a meaningful difference.

From waterless skincare and candles to self-care gifts and everyday accessories, I create products that encourage mindful living and everyday wellbeing.

But my vision goes beyond products. I’ve also developed HeroLoom® — an interactive educational programme designed for schools, libraries, universities and community organisations, using curiosity, activities and teamwork to encourage food awareness, wellbeing and healthier everyday habits.

My ambition is to grow a business that brings together thoughtful products and meaningful learning experiences, reaching more people and creating opportunities to make a positive difference.