Founder
My Bio
I’m Ewen, the founder of 2BTreasured an outdoor and countrywear brand built from a simple belief: Life Is Full Of Moments To Be Treasured.
From the beginning, I wanted to create more than just clothing. I’ve always had the drive to build something meaningful. Something people could wear through the real moments in life, whether that’s early morning walks, time in the countryside, or the everyday journeys that shape who we are. My aim has always been to offer genuinely high-quality products that people can rely on and feel part of.
As the brand has grown, so has the mission. I made the decision to move towards British-made production. A far more challenging and costly route, but one that reflects everything 2BTreasured stands for. By manufacturing in Britain, we support local factories, skilled craftsmanship, and the wider economy, while helping to keep traditional skills alive. It’s about doing things properly, with care, attention to detail, and a focus on creating products built to last.
At its core, 2BTreasured is about more than clothing. It’s about encouraging people to get outdoors, find peace, seek purpose, and embrace the journey...because in the end, those are the moments that matter most.
