Being new to Twitter, we soon realised the impact of this fantastic honour when we were chosen as a sbs winner in September. Instantly getting 100 new followers we were amazed by the power of Twitter.
Being a mother and daughter team we work hard to promote our mastectomy retail business, and this was an awesome marketing opportunity that we are so thrilled to have be given.
Out of the beautiful surroundings of Henley-in-Arden, we are continually striving to bring together a beautiful range of mastectomy lingerie, swimwear and loungewear to help ladies find confidence in the perfect fit.
We (Libby and daughter Clair) work tirelessly to build our business, Chantilly Rose. As a full-time accountant and fundraiser this takes every second of our spare time but is never a chore, its a true passion! We make it our mission to help woman who have had breast surgery find the pretty underwear that will make them feel feminine, give them confidence, and look beautiful.
Every year thousands of woman have surgery to combat breast cancer. 2007 proved a particularly challenging, and life-changing year for us when a very close relative was diagnosed with breast cancer. We naturally supported her through every stage of the tough treatment, and after a course of chemotherapy and a mastectomy she was soon on her way to recovery.
However, having successfully battled the disease, we found she had a further challenge on her hands. She could easily find lingerie that fitted well, but like any lady she wanted more than that. She wanted lingerie that was pretty, she wanted to feel good about her body, and feminine - something that most woman after surgery can struggle to achieve.
It was at this point Chantilly Rose was born!
We started researching the market, speaking to suppliers and specialists in the area and soon developed a beautiful range of garments, from bras, swimwear to nightdresses and loungewear. We find immense satisfaction in finding beautiful products, knowing that we can help ladies feel good about themselves is amazingly rewarding!
Using a number of local designers, national suppliers, as well as companies as far as Australia and New Zealand, we are really proud of our collection and are always looking to growing it further.
We have both undertaken intensive training to learn the art of specialist lingerie fitting. For ladies living in Warwickshire, and Norfolk we have a home fitting service. For many different reasons, many ladies prefer to have a fitting in the comfort of their own home. After a consultation over the phone to understand their needs, and with no obligation, we go along armed with a selection of bras for them to try.
Alternatively, ladies can make an appointment and visit us. In the serene and beautiful setting of a countryside Mill, women are guaranteed a totally relaxing and private shopping experience.
Either way, we ensure ladies get a completely one to one dedicated service.
We put women that have had breast surgery right at the centre of what we do at Chantilly Rose - It's a priority. We think that its crucial to make sure we get it right. We encourage ideas and feedback from all our customers, from product selection, web design - even to modeling our collection on our online shop!
Alex, Rachel, Mel, Liselle, Yvonne, Kate and Jenny have all posed on the Chantilly Rose website (www.chantillyrose.co.uk). We love it that ladies can look at our site and see how gorgeous our range looks on models who have have had surgery. They also kindly shared their stories - which are a feature on our site.
All of the models stories are truly inspirational - and we are thrilled and grateful for their support - their photos are amazing and we hope motivating for other ladies to see.
Know your market - and listen to your customers needs
Trust your instincts
Treat your customers how you'd like to be treated
Aim to exceed your customers expectations
Keep an eye on your USP - try and keep one step ahead of your competitors