I received in excess of 200 new followers on Twitter following my sbs win and over 400 website views during the following week. Winning sbs raised the profile of my new business considerably.
I started my new business, 'Counting Sleeps' in May 2011. I sell countdown calendars, which are similar in design to traditional advent calendars with opening windows, for other special occasions. I currently have available calendars to countdown to children's birthdays and weddings. My latest calendar is a sticker style countdown calendar which can be used to count the sleeps to any special occasion.
Social media sites such as Twitter and Facebook are a great way to promote your business and interact with potential customers.
Branding is also very important; consistent use of fonts for your website, business cards, banners etc and having an eye-catching logo ensures that your business is instantly recognisable.