A terrific boost to the start of 2015, raring to go and meet other exciting businesses later this month at the ICC!
With a background in marketing and graphic design, Karen Jolly worked extensively in professional services, providing design, print and outdoor media to the commercial property sector. On a professional break abroad for a few years she completed a professional cooking diploma in New York and sports science and nutrition qualifications in Hong Kong. Returning to the UK in 2004, she undertook a major refurbishment of a run down holiday cottage complex in the West Country, winning a 5* accreditation and Finalist of the Excellence in England awards in her first year. After selling up, in 2009 and looking around for a business to start, she noticed her children freezing whilst playing rugby and the idea of Eskeez was born. Eskeez thermal base layers now sell all over the world for activities such as skiing, open water swimming, golf, shooting, triathlon, motorcycling and swim coaching.
In this increasingly digital world, it is so important to keep in touch with your flesh and blood customers. Do shows that appeal to your demographic, be at the events that are important to them. It will help to avoid isolation both professionally and personally and keep you in touch with what your market wants.