My Buzz

We were delighted to win Theo Paphitis' 'Small Business Sunday' this week! Over the past 18 hours we've gained lots more followers and are excited to be able to further spread the word about our business. It's great to be part of the #SBS community to learn from and share experiences with fellow #SBS members.

My Bio

Founded in 2012 by twin sisters Pippa and Robyn, Hire Expectations is a UK-based online boutique that rents out contemporary and stylish maternity and breastfeeding dresses.

Hire Expectations allows customers to borrow the perfect dress for a wedding, date night or a night out with the girls, without having to compromise on style or spend a small fortune. Renting means customers can enjoy designer dresses at up to 80% off retail prices. Dresses are available from a range of suppliers including Vanessa Knox, Crave, Isabella Oliver, Eva Alexander, Ripe, Picchu, Keungzai, Peaks of London and Sweet Belly Couture. We also stock a large selection of beautiful dresses from Butter by Nadia, a brilliant non-maternity line, popular with celebrities and designed to flatter all shapes and sizes plus maternity too.

Although still a relatively new business, Hire Expectations has already been reviewed and featured extensively, including recommendations by Bounty and Prima Baby magazine. We were also recently awarded a “WOW” award by Jacqueline Gold, plus a Mumprenuer UK Bronze award for our website. We feel privileged to add our #SBS win to these.

We are committed to helping our customers look fabulous and are more than happy to offer help and guidance with choosing your perfect dress, so please do contact us on

My Business Tips

Listen to, and learn from your customers, they will help you to grow, refine and perfect your business. This is especially important when launching a new concept.

Have confidence in your business and don't give up; if you have done your research then your perseverance will pay off.

Make use of social media. Our business model wouldn't have worked 10 or even 5 years ago. Launching in today's environment opens up a whole host of new business opportunities.

Watch your overheads, especially in the early days. Explore new marketing avenues one at a time in order to gain confidence in each method.

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