The Home County Candle Co. is a luxury home fragrance brand born in Hertfordshire with one simple mission: to bring the stories of the UK's most beautiful places to life through unique, nostalgic and heartfelt scents, unlocking precious memories of home and evoking powerful reminders of holiday destinations here in the UK.
Scents of Britain
From our workshop in rural Buckinghamshire we hand-pour delightfully scented soy candles, reed diffusers and hand care products inspired by, and named after, each of Britain’s most beautiful places.
We truly believe that each county has its own distinctive character and story to tell, so since 2018 we've set out to bring these stories to life through unique, nostalgic and heartfelt scents.
During the creation of our county scents we throw ourselves headfirst into the culture and history of the county we are creating - carrying out thorough research, speaking to locals and listening to as many of what we call 'scent stories' as we possibly can, to create products powerful enough to transport you back to a moment in time you thought was long forgotten.
Leave no trace
We are so passionate about the abundance of outstanding natural beauty that we are lucky enough to enjoy in the UK, and so we are committed to producing sustainable products with minimal impact on the environment.
Our candles are produced from natural soy wax, which is biodegradable, and vegan friendly, and all of our packaging is recyclable, plastic-free and sustainably sourced.
Hand-poured by us here in the UK, quality is at the heart of everything we do. All of our products are poured in batches of 5 to ensure perfect scent distribution for a clean and even burn, every time.
We aim to support as many UK businesses as we can whilst manufacturing our products. We therefore take great care to select suppliers from exclusively within the UK for every aspect of our manufacturing process. Not only does this help us to support fellow British businesses, it also reduces our carbon footprint, making our sustainable candles even more eco-friendly.
Having always worked in event sales - for a golf club (where I met Oli) and for an agency in London, in 2017 I wanted to leave the London life and so took a job closer to home in marketing/brand engagement.
With 10 years experience in leisure and golf sales, in 2017 I left everything I'd known to take a more corporate role selling standards and certifications. It was certainly a change and didn't feel like the right fit...
Now married, and having worked together at the golf club as a great team, we always knew we wanted to run a business together, we just didn't have the idea! When backwards and forwards on the train to London every day we used to read books on 'how to start your own business' and 'build a business from your kitchen table' - we had all the theory but the idea hadn't clicked yet!
We'd started looking into buying and selling as a way to make some extra money - and toyed with the idea of importing candles from Thailand, creating some nice packaging and adding a mark-up. We just felt though that we could do better ourselves! One evening we were joking around teasing each other about where was better, Bedfordshire (where Oli grew up) or Buckinghamshire (where I grew up). That night we couldn't sleep, we'd had the idea of creating products which were inspired by each of the 'Home Counties.'
The very next day Oli lost his job we ordered a 'how to make your own candles' kit and spent the weekend perfecting our first range of Bedfordshire, Buckinghamshire and Hertfordshire candles! We didn't really take time to dwell on Oli being out of work, and ever since then the business has totally and utterly consumer our lives, we love it and will never look back now!
- Be passionate! We'd have killed each other by now if we weren't passionate that what we're doing will all be worth it in the end. If we didn't love what we do we wouldn't be doing it, it would make the sleepless nights spent making candles in the kitchen literally impossible.
- Use your gut! We've had to make tough decisions in our first year to turn down offers which seemed great in the short term but would have affected our brand in the long run. Stay true to your business and it'll all work out in the end (we hope!).
- Work hard! Live and breathe your business, and bore people to death about it!