Founder
My Buzz
Hi, I’m Katie Shaw
It’s nice to meet you 😊
I am a social media consultant, coffee enthusiast ☕, and dog 🐶 lover!
I’m passionate about helping small to medium-sized businesses build a strong, authentic social media presence. I especially love supporting business owners who feel overwhelmed by what to do or how to do it on social media. 🌟 Taking action together is where I flourish!
Whether that’s through training and support, or me doing it for you with your input and preferences, easing the time, pressure, and overwhelm that social media can bring.
My Bio
When I graduated from Keele University in 2024 with a first class honours degree in Marketing and Business Management; I made the decision to take a path that felt exciting but also a little scary- starting my own business.
I didn't walk straight into it with all the answers. Like many business owners, it started with uncertainty, learning as I went, and building the confidence to believe I really could make it work.
What made the biggest difference was the belief other business owners had in me before I fully believed in myself.
That encouragement gave me the push to keep going and turn something I loved into a real business.
Now I support business owners who see social media as a challenge rather than the opportunity it truly is. An opportunity to be themselves online.
Because when people connect with you, they naturally connect with your business and what you offer.
For over a year now, I've been lucky enough to run Shaw Socials full time; helping businesses with social media strategy, content creation, managing their platforms, and by also offering 1:1 training and online masterclasses.
Turning a passion into something that helps other businesses grow is something I'll never take for granted.
My Business Tips
Facebook Tip: Make sure you put any external links in the comments section rather than in the post caption.
Facebook can often devalue posts that include links in the caption, as it prefers to keep users on the platform. By placing your link in the comments, your post is more likely to reach a wider audience.
Instagram Tip: Don't Post and Ghost!
Make sure you’re interacting (liking and commenting) with your feed around 10 minutes before and after you post.
This helps signal to Instagram that you’re active and engaging, meaning your content is more likely to be seen as valuable and therefore pushed further on feeds and the Explore page.
My Latest Offers
Look and book onto an online masterclass with Shaw Socials. The main platforms covered are Instagram, Facebook, LinkedIn, and Canva. Each masterclass lasts for one hour and is designed to be both practical and easy to follow. We’ll start with the theory, then I’ll mirror my phone so you can see real, step-by-step demonstrations of how to put everything into action. You’ll be able to ask questions throughout, so you leave feeling clear, confident, and ready to implement what you’ve learned. After the session, you’ll receive helpful takeaway checklists and materials via email to support you moving forward. If you’d like extra support, there’s also discounted 1:1 help available after your masterclass. Each masterclass is just £25 and I’d love to see you at one (or more!). 🚀
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