My Buzz

The Dark Imp helps parents to reclaim family time by playing board games together. The company specialises in publishing games for families with children aged 8+.

The Dark Imp strongly advocates for family board gaming. Games have the power to bring families closer together, strengthen relationships and create shared memories. Games provide an activity in which all players can compete alongside each other, on a level playing field. These rich and varied activities can take families outside the purely transactional, sparking interesting conversation and providing escapism from daily life.

The Dark Imp publishes BuzzleBoxes (board game and puzzle boxes), big box games, games in travel tins, placemat games, coaster games and cracker games.

You can get a Dark Imp game for free when you join our mailing list.

My Bio

Ellie Dix has been obsessed with board games from an early age. Not only playing them, but tweaking the rules for fun and designing her own. She firmly believes that board games have positively influenced her ability to interact with others, manage failure, work creatively with available resources, experiment with multiple paths to success, solve interesting problems, adapt to changing situations and make decisions quickly.

A teacher and educationalist, Ellie was previously owner and Director of Pivotal Education, the UK’s largest team of school behaviour specialists. Pivotal has helped thousands of teachers transform their classrooms and improve outcomes for learners.

A mother of two teenage boys, Ellie is now putting all her understanding of behaviour, experience with gamification, teaching skills and game-playing history to use, by helping other parents to introduce board games to family life. She believes they are a sure-fire antidote to unhealthy online distractions, and a means to a happier, more social family unit.

Ellie is author of the book, The Board Game Family: Reclaim your children from the screen, and designer of all Dark Imp games.

In her spare time, she’ll usually be found playing a board game (unsurprisingly). But also loves singing and acting. Ellie has recently completed an OU maths degree… for fun.

My Business Tips

- Nurture the relationships you have with suppliers, collaborators and customers.
- Get comfortable with saying no to 'opportunities' that aren't aligned with your vision.
- Make sure you have things you can give away to attract and reward customers.

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