Hybrid Marketing – is it an actual thing?

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The word hybrid means "a thing made by combining two different elements." We have heard of hybrid cars and more recently, hybrid working with employees working from a mixture of home and in the office. So, what about hybrid marketing? Is it a thing? Here at Pinpoint Marketing, we would say yes. So, what do I mean?

We work together with our clients, pooling our marketing knowledge, market knowledge, time and resources. For some clients, we work on a retainer vass and act as their mini marketing department supplying them with the knowledge and resource gaps that their small business has. For others, we take on the consultant role by offering a strategy and plan for a business to adopy and implement it internally. Depending on the size, inclination, resources and marketing experience of the client/business owner, this hybrid way of working brings in the optimum results and successes with minimum stress, upheaval and expenditure. You have the industry knowledge, customer relationships and you know what has or hasn't worked in the past marketing wise. And we know the theory, and the practical, and we know what has worked for other clients in the past and we know just what to do and when.

We have wored with our clients in these ways for years and years now, and it works! By also bringing in Pinpoint's network of fellow consultants and freelancers in related marketing areas like website, SEO, graphic design, business coaching and so on, we are able to offer you the client a whole business and marketing solution to benefit from, and in a hybrid way.

The benefits to using a consultant on a retainer basis or ad hoc basis, and outsourcing to a virtual team are a plenty, including the financial aspect with minimal overheads, you the customer only pays for what you use, you get the bespoke help and spport that only your business needs and you get dedicated knowledge sharing and expeprtise to grow your business and achieve your marketing goals. For example, if you already have a marketing plan written, we can take this and merely add to it and put it into Pinpoint's template to ensure it is complete. Yet if you don't have one, we can write one for you from scratch.

To see how we can potentially help your business this September and beyond, visit our website or ask us about our brainstorming hours, which are coming soon.

So the thing we make together is your marketing success or business growth, and the two elements or the hybrid we are combining could be your skills and experience and our knowledge and experience. Is outsourcing your surely the best of both worlds? Therefore, working in this hybrid way really might well be a thing in the marketing world then wouldn't you say? …

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