We rank well thanks to the content we produce. It's the best way to make your site relevant to the terms people are searching for and to give people a reason to visit your site.
This means making sure the content on every page works as hard as it can.
Start a blog
It worked for us. It shouldn't be done purely as an SEO play, as simply producing content to cram in keywords won't work in the long term.
Instead, write for your audience and produce a blog that brings people to the site again and again. That's content marketing for you.
The side effect of this blogging activity is that, over time, you'll have relevant and frequently updated content for search engines to index.
Put the customer or reader first
Don't become obsessed with cramming every keyword you can into a blog post or product description, aim to produce relevant and interesting pages first and foremost.
Don't write for the search engines, write for your readers.
Set up pages on social sites
Social media is a great way for small businesses to build their online presence full stop, and it's well worth experimenting to find the sites that work best for your business.
As a first step, set up profiles with accurate contact and web address details on the major social sites.
Look at your competitors
Find out what the sites ranking on page one for your target keywords have done, on-site and off-site, to achieve this.
Careful with those keywords
Keyword stuffing is something Google will spot easily. It also looks bad for visitors and affects the quality of pages.
Think of one or two keywords and phrases to target and use them naturally. Use semantically related words and phrases to avoid repetition.
To find out more information or to discuss how we can help your business further, call us on 0800 612 6643 or fill out the contact form on our website – BRIGHTPIG.COM