62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. – Brightcove
With the ever increasing use of online video, it is so important to ensure that your video, not only stands out, but is of a high quality. With this alarming statistic in mind, I have come up with a short list of tips that you should consider when choosing video.
1. Choose the best company for you
The reason why this is first is because the right company will help and assist you with every other step. A simple way to see the style and the quality of work is very simple, a production company should have a showreel and previous work on their website or social media.
Please Note: A showreel is a fantastic way to see the variety of work a company has done, but bare in mind that a showreel is often a collection of the best shots from each production. Do further research into their previous work as that one amazing shot could be the only good thing about that whole piece.
Filmmaking is an art form. Anyone can pick up a camera, aim and shoot, but it is the person behind that camera that truly makes a difference. When you meet them, ask them questions, find out about their skills, knowledge or any qualifications.
Video is just like any other service; you get what you pay for. The truth is, that there is no set price for video as there are so many aspects that need to be considered, such as number of days shooting, locations, actors, props, editing, special effects, sound and specialist equipment.
Speak with the company, be open and be clear with your budget. Video price can range, but if you want video that is fiction based with fantastic special effects, actors and locations then your budget will be a lot higher than if you wanted a interview styled piece.
Video can be a big chunk of investment, however 70% of marketing professionals report that video converts better than any other medium (MarketingProfs)
3. Be open with ideas
My final tip, nicely sums up my opening paragraph, and that is, to be open with ideas. Corporate video got a bad reputation for being cheesy, 90's styled interview videos that made no impact on an audience, no emotional engagement, or was simply the manager reading the content from the 'About Us' page on their website. The truth is that this type of video is very limited and will not reach out to a larger audience.
Social Media loves video, but this is why it is so important to have exciting or engaging video. A good video production company, with skill and knowledge, know how to get the best from an audience. They know how to write fantastic scripts and think of ideas that audiences can relate to, bringing out very powerful emotions.
My advice, sit down with the director, go through what you want the video to achieve and describe your company. Then, allow the director to think of a variety of ideas that will represent your company in the finest light, go through those ideas and finally result in a product that you, the company and your audience are excited by.
So there you have it, a few of my tips that I think you should consider when choosing video. If you have any questions or want to discuss video further then feel free to get in contact with me.
Thank you for taking time out to read my blog.