My Newspaper Column featuring #SBS & Theo

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Written in December 2014 – In 2013 I won a business award from multi millionaire and high street retailer Theo Paphitis, via his Twitter account. His 'Small Business Sunday' competition, shortened to the twitter hash tag, #SBS, is viewed by his 460000+ followers all around the world. As part of the ongoing prize package, I have had many tips and business progression advice provided by Theo and his successful high street retail teams. Recently I have been working with his website team to improve our own website and internet searchability. Our social media accounts have also been used in a new way to attract new customers. We are now on the magical page one of the 'engraved trophies' search term and I am still working on a few new projects. Another part of the prize will be pitching to one of his retail companies in a few weeks time. I have been invited to the ICC centre in Birmingham to meet his buying team. If they think my products are suitable on the day, I get a 'call back' to a longer and more 'dragons den' style of pitching at a later date. So Fingers crossed! – I have already done this with one of his other companies, – this is still in the pipeline, – so it will be slightly less stressful for me as I know what to expect from standing in front of his buying team. Back in July 2013, our twitter account had hundreds of 'congratulation' tweets and comments. Since then I have worked hard in all sorts of 'behind the scenes' areas. It is all aimed at progression and improvements. Numerous customers have spoken about it while placing orders, I also have an profile on his own website. – Please see www.lrbtrophies.co.uk for more details.

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