There were almost 221m blogs on Tumblr alone by January 2015 but a substantial number are inactive. It takes time and patience to create blogs twice a week but the effort is well worth it.
Blogging drives traffic to your website, improves your SEO ranking, helps you to be perceived as an industry leader and enables you to establish trust with customers. If you’re a writer, it doesn’t cost you anything other than time and even if you’re not, you can find high quality writers online.
The more you blog, the more traffic you receive; add in a call to action each time and it’s also a great lead generation tool. You should also consider guest blogging; this helps increase your reach and show off your knowledge to a whole new audience.
As an added bonus, you get to include an author bio at the end where you should add a link to your own blog or website. This makes it easy for people to visit your website and increased traffic is all but guaranteed.
To find out more information or to discuss how we can help your business further, call us on 0800 612 6643 or fill out the contact form on our website – BRIGHTPIG.COM