Nothing is more boring for customers than a brand which doesn’t show a bit of personality.
Who would you rather engage with; a shirt company who only tweets about how great their shirts are and their opening hours, or a ‘real person’ who shares stories of people who wear their shirts?
Don’t be afraid of humour too. There are ways to be funny without undermining your brand. And it works wonders for getting people engaged.
If humour doesn’t come naturally to you don’t fret. People also love content and stories that touch them. Anything related to a cause you care about or charities you work with will get people talking and tweeting.
Just showing you’re a human and not a ‘tweet-bot’ is key.