If you can talk then you can blog, that’s all blogging is – talking with words. Some people may struggle a little with writing a blog, but anyone can do it if you have a passion for your business.
Writing a blog can help differentiate you and your business from your competitors. There are very few original ideas and businesses as competition has intensified in most industries.
The most important question to consider when blogging is “What value does my blog add?” Always start with the customer in mind by asking yourself:
* What questions do my customers ask?
* What problems can I solve?
* Will my blog benefit my customers?
* What does my customer want to read?
So why blog? – To build credibility and trust. Demonstrating your credibility can only be achieved by sharing your knowledge and skills. Once your customers view you as being credible in your industry, you can then nurture customer relationships to build trust.
Of course the end product of blogging is to sell, but you don’t necessarily have to do this directly – focus on communicating, engaging and building a mutually trusting relationship with people.
To find out more information or to discuss how we can help your business further, call us on 0800 612 6643 or fill out the contact form on our website – BRIGHTPIG.COM