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My Buzz

It was such a shock finding out that we had been selected as #SBS winners.

I was travelling back from a weekend in Guernsey with my family when my phone started buzzing in the back seat. It was only when I pulled over at a service station and checked it that I realised what had happened.

Building something new is hard. You spend a lot of time working away quietly, shaping ideas, testing things, and wondering if it’s landing. So to be recognised by someone like Theo Paphitis genuinely meant a lot.

What made it even more meaningful was what it represents.

IncludeDeaf exists to name the invisible patterns that shape Deaf lives and help organisations see where exclusion quietly happens.

IncludeDeaf Sign is where that starts.

It gives people the confidence to communicate, to try, and to engage, without feeling like they need to be perfect.

So this didn’t just feel like recognition of a business.

It felt like recognition of a shift that needs to happen.

Thank you Theo and #SBS.

My Bio

Victoria started learning British Sign Language (BSL) at the age of 14, when her cousin Max was diagnosed as profoundly deaf. What began as a way to communicate quickly became something much deeper. She became immersed in the Deaf community and found a strong sense of connection and belonging.

She began her career at the British Deaf Association, travelling across the UK to share the organisation’s work. She later established and led a support service for the Deaf community in Camden, followed by working within a specialist mental health service for Deaf people. There, she worked on projects to improve access to information around the Mental Health Act and wider mental health support.

These experiences exposed something important.

Not just communication gaps, but patterns. Systems. Moments where exclusion was happening quietly, often without anyone noticing.

Alongside this, Victoria trained and qualified as a Registered Sign Language Interpreter (RSLI), graduating from UCLAN in 2005.

As an interpreter, she worked across a wide range of environments including the BBC, Metropolitan Police, Houses of Commons, councils, health authorities, and major corporate organisations. She also interpreted for Prime Minister David Cameron at Vodafone’s Newbury HQ.

Shortly after qualifying, Victoria founded terptree.

terptree was built with a clear mission: to change the world for Deaf people by improving access to communication. Through interpreting services, training, and partnerships with organisations, terptree helped thousands of interactions work better in the moment.

But over time, another pattern became clear.

Interpreting was solving the moment, but not the system that created the barrier in the first place.

The same issues were repeating.
The same gaps were appearing.
The same responsibility was falling back on Deaf people to navigate communication.

That insight marked a turning point.

Victoria realised that if real change was going to happen, organisations needed more than services. They needed a way to see what they were currently missing, and a system to help them design inclusion properly.

This led her to establish IncludeDeaf.

IncludeDeaf exists to name the invisible patterns that shape Deaf lives, helping organisations recognise where exclusion quietly occurs and redesign the moments where it happens.

 

Together, the IncludeDeaf system helps organisations understand Deaf experience, build communication confidence, redesign customer experiences, and create workplaces where Deaf people can truly thrive.

It gives organisations a practical way to see where exclusion is happening, take action in real moments, and embed inclusion so it becomes part of how things work every day.

 

Victoria brings a rare combination of lived insight, frontline experience, and systems thinking. She helps organisations move beyond awareness into practical, lasting change.

Outside of work, she enjoys spending time with her partner, family, two children and their dog, Blue. She has a real love for travel and exploring new places, alongside a passion for theatre, music and great food.

My Business Tips

Focus on your weaknesses, not just your strengths.
For me, that’s always been the numbers. I stay very aware of that and make sure I build support and structure around it so it doesn’t become a blind spot.

Build systems early, and evolve them as you grow.
Strong systems don’t just improve consistency, they make it much easier to bring people into your team and scale what you’re doing.

Make sure your team understand the why.
When people are genuinely connected to the mission, not just the task, everything moves faster and with more energy.

Keep showing up in sales and marketing.
Even when you’re busy. Especially when you’re busy. That’s what keeps everything moving.