Hey, I'm Matt Drzyzmala, a freelance copywriter in Liverpool helping business owners nail their tone of voice like a boss!
Your website needs to excite your customers and make their hearts hammer in their chests like they've just been legging it for the last bus. Do that and you'll persuade them to stick their hand in their pockets and buy your products and services.
Bore them, and they'll bog off to one of your competitors.
As a tone of voice specialist, I can make your business sound exciting, edgy and a little bit more human. So, while you crack on with the day-to-day stuff, I'll be writing heart-pounding, attention-grabbing words that'll make your brand impossible to ignore.
1. When you start a business, make a minimum 3-year plan to see if it's viable. It can table three years for a business to start showing signs of growth. There will be quiet times but hang in there. Keep marketing yourself and you will get seen.
Showing up is so important because people start to notice you and either pass your name on or want to work with you themselves.
2. On your website, don't bang on about all your years of experience, customers don't care about you. They want to know who you are very briefly. Tell them what you do and how it benefits their lives.