My Buzz

#SBS has been amazing. Been getting a great buzz and interest in my business. For me, this is'nt just a job, it's my life and passion and it's great to be part of a small group of people that feel the same.

My Bio

I started London Detours just over a year ago. I have been a tour guide in London for 3 years and wanted to give visitors to the Capital a unique and alternative experience.

We have a well known phrase in the Capital called ‘The London Walk’. Most Cities around the world have there own version. It involves people walking very fast in a straight line, with their heads facing the ground and not looking where they are going. The ‘walk’ can be found on the tube, in shops, crossing the road, in rush hour, going down escalators and any other place which involves walking somewhere! Basically everywhere!

London Detours takes a different approach to how the Capital should be seen. We take groups of locals, visitors and tourists around London and encourage them to look up, look down and look around, and that’s usually when you find something you never knew was there.

We call it the ‘Detour Frequency’.

Our walking tours take you into the heart of London, uncovering the special places that can be found in between the landmarks of this great Capital. We show you the creative people, the creative London. Delving into the history of the areas that now showcase Street Art, Hidden Gems, Creative Businesses, Regeneration and Community.

Come use the ’Detour Frequency’ and discover a London that you never knew existed.

London Detours is becoming hugely popular with locals and visitors. We are in Time Out's 101 Favourite Things To Do in London (Voted by the people). Plus, we are in the Top 5 Best Tours in London on TripAdvisor. Being part of #SBS is also a huge and great achievement.

I have also worked closely with The Rob Knox Foundation and recently led a 24 Hour guided walking tour of London, raising £1,800 to campaign against street violence and knife crime.

There is still lots to look forward to, with new tours, videos and workshops in the pipeline.

I also love hearing from other creative businesses to both learn and collobrate with. So, get in touch.

Joe Morris
Founder of London Detours

My Business Tips

I always look towards inspirational quotes when things dont seem to be going the way you want.

"If you're going through hell, keep going" - Sir Winston Churchill

That quote always works for me.

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