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We are environmentally conscious – avoiding any ingredients that harm our world, such as palm oil. And it goes without saying that our products and the ingredients we use, have never been tested on animals.

We believe in simplicity and honesty – so we only formulate with simple natural ingredients, labelling our products clearly.

We are free-from – free from cruelty, dyes, perfumes, artificial ingredients, animal-products and chemicals.

We care about you – from friendly, caring, professional advice to prompt order dispatch – personal customer service is our priority.

But above all else, we are advocates for kind, clean, affordable, natural beauty.

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