Have you ever known what you want to say, but not quite how to say it?
Maybe you’ve got a clear idea but just don’t have time to spend tapping away at a keyboard?
Or perhaps you’re looking for a fresh perspective on your existing copy?
It sounds like you need a copywriter – and that’s where I come in.
My name is Sarah Mullaney. I'm a freelance copywriter and content marketer from Stourbridge, West Midlands, who truly loves crafting the written word.
I’ll help you get the most out of your communications so you can better convey your offering, stand out from your competitors and retain your loyal customers. Because clever copy doesn't just get people talking – it inspires action too.
Ultimately, I'm here to save you time, energy and just make your life that bit easier. With eight years' copywriting experience, I know what makes audiences tick – from different types language and persuasive techniques to the ever-changing Internet linguistics and latest content trends taking social media by storm. You focus on running your business while I level up your communications, deal?
I truly love crafting the written word and bringing a brand's story to life. It's what I did for six years while working for some of the West Midlands' top creative agencies, with past clients including Birmingham Airport, National Express, PEUGEOT (Retailer Marketing), Wacoal Europe and Young British Designers.
Fast forward to the beginning of 2021 and I decided that the time was right for me to take on a new challenge and build my own business.
My services span across:
✨Digital Content Writing – SEO website copy & blog posts, email marketing, social media captions, whitepapers
✨Copywriting & Editorial – Articles & press releases, value propositions, slogans & straplines, print materials, proofreading & editing, scripts
1. Step into your customers' shoes when reviewing your business' writing. Have you given them all the information they need? Is is easy to read? And, most importantly, are you providing them a solution to their pain points?
2. It's all well and good making amazing claims about your business, but you need to prove what you're saying. Ensure your website, online directory biographies and social media channels promote your case studies and positive customer testimonials.
3. For potential customers to purchase from you or use your services, they first need to make an emotional connection with your brand. You should write in a way that is engaging and relatable, otherwise readers will switch off. Evaluate your copy by reading it and thinking: "Will they care about this?" Customers would rather read shorter copy that gets to the heart of their issue, rather than waffle that's there for the sake of it.
She's a Writer is recognised as an Age Friendly Business
Did you know that older audiences have the greatest spending power? According to a study by Epsilon, baby boomers, born between 1946 and 1964, shell out the most each year — more than half a trillion dollars (Harvard Business Review).
In Ireland alone, there are over 1 million older (65+) people consuming products and services every day and this is set to double by 2051. I’ve undergone training with Age Friendly Ireland to better understand how I can support older people and age friendliness. As an age friendly champion recognised by Age Friendly Ireland, I’ve pledged to: