My Buzz

We are thrilled to have been chosen by Theo to be an SBS winner. It has come at exactly the right time, three years in we are looking at the next step so need all the help and advice we can get to take our business further. The welcome we have had so far has been overwhelming. Thank you!

My Bio

Sportbaby is a one stop shop for baby and children’s sports and active wear. Co-founded by two sisters, Julie and Jo, Sportbaby is family run and prides itself on great customer service. Sportbaby has established a niche in the market focusing on baby and children's sports products that are officially licensed from Premiership football and international rugby clubs in addition to high quality branded sportswear. As children, we enjoyed an active childhood living on the edge of the Peak District National Park and understand the importance of getting children active and interested in sport from an early age. This ethos drove us to Sportbaby and continues to be our focus today.

My Business Tips

Stay true to yourself and have conviction in your business idea. Lots of people will offer to help and give you advice…most of this will come at a cost. With a bit of research and common sense, you will find you can do many things yourself and you’ll understand your business better for it.

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