The Doggy Deli

I, Georgina, own and run the Deli, working every day of the week to set it up and running. I have degrees in animal welfare and behaviour, and have over 15 years experience working with dogs. I set up one of the UK's premier doggy day cares, and sold that in in 2021 to build the Deli.

I am a single parent with all sorts of challenges set against me, but I knew I wanted the store to be a place where your average pet owner would feel welcome, not overwhelmed, and could be informed and educated on diets, without being talked down to, or judged. I've done just that!

I started with just £1k from a postcode lottery win, and a lot of heart - now just a year later I am looking at expansion ideas!

I still hand select each brand, treat and item, considering nutrition benefits, quality, ethical sourcing and welfare. I refuse more brands than I accept and will continue to ensure my ethics are first and forefront of any business changes.

I missed the sense of community I had with the day care, all the events and silly times, so I brought them with me - we run parties, sports days, special themed days and more, plus a weekly TikTok's thats really become popular. That way we get to know the dogs and owners - and can anticipate their needs. I am often offering advice or suggestions to customers prior to any purchase, and will continue to do so.