My Bio

I began my career as a serial entrepreneur as a Shell LiveWire finalist in the 1990s. Since then I have been behind a series of award-winning and highly successful website launches including and After receiving business angel funding for, I went on to buy out the investors three years later, and create an online publishing business that included a portfolio of advertising and subscription-driven websites in the travel and education sectors.

As well as my online publishing experience, I have had a business book published by Bloomsbury, a series of travel books published by Harper Collins and a range of children's books published by Random House. My media profile includes work as a business columnist for the Sunday Express and the Yorkshire Post. I have won the Sunday Express Young Entrepreneur of the Year award, and my portfolio of websites has resulted in awards including BETT finalist, best start-up business and best B2C Website from Digital Yorkshire. I have been a finalist in, and judged, the Ernst & Young Entrepreneur of the Year awards.

As TrainingToolz CSO, I am responsible for business development and strategic partnerships. I work with CTO Ian Pringle who has a wealth of experience in developing new technologies, cutting-edge software and communications innovation.

My Business Tips

I believe that collaborations are key to business success, plus listening to feedback from customers and assessing the market to adapt and improve as needs and trends change.

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