I've just spent 4 days on a stand at The Spring Fair NEC with a new business partner guaging reaction to our exciting new product for retail – Stay Safe Pedestrian Reflectors. We're building up the network of Sales Agents we need to get the product out there, and timing is key to it's success so as usual, working all hours! Some great names dropped by on the stand and it's a good thing we had plenty of samples on hand as we had healthy interest.
Used successfully as a Business Promotional item for many years, we have gained three exciting character licenses… Angry Birds, Hello Kitty and more recently The Beano characters! It's really exciting to be involved on such a project with iconic brands. Retail is a new area for me, but I'm heading up the print and production side along with production of Point of Sale and Merchandisers.